Thomas Sloan

Strategic marketing for leaders who are done hiding behind dashboards

Rigor isn't a strategy

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What I Do

Most marketing doesn't fail from bad execution. It fails because the hard calls — who you're for, what you're actually signaling, what to stop doing — got buried under dashboards, best practices, and fake rigor. I work with founders and marketing leaders who know the difference and need help building the right systems.

The Diagnostic

A focused examination of where your funnel is signaling the wrong things, where friction is killing conversion, and which strategic choices have been quietly avoided.

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Behavioral Architecture Sprint

Reimagining and rebuilding your funnel from the first principles of behavioral science within your existing tools. You get a working system with the keys.

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Strategic Advisory

Your on-call asshole thought partner for leaders who need someone in the room who isn't trying to stay in the room. I'll poke holes in your plan, call out lazy thinking, and keep you honest about what your audience responds to.

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How I Think

I’ve developed a unique approach to effective marketing through experience and education

Your dashboard is lying to you

Over-reliance on measurement misses crucial information, and leads to inaccurate, ineffective marketing.

I find what your data doesn't.

Brands are built slowly but broken quickly

Marketing is a long-term gamble made in public. Courage and patience are required for long-term growth.

Short-term tactics kill it. I identify and fix the system.

Work with human nature, not against it

Attention, trust, and memory follow patterns that behavioral science has mapped for decades.

I use those patterns to design customer journeys that convert — by removing friction.

Strategy is about focus

Underperformance is an avoidance problem. Strategy is the uncomfortable work of deciding what matters most, and committing to it.

Most teams avoid it — I help you get it right.

What People Say

"Thomas helped us see what our dashboards couldn't. Within two weeks, we identified three critical friction points in our onboarding flow that were costing us customers."

[Name]

[Title], [Company]

"What sets Thomas apart is his ability to explain why something isn't working — not just that it isn't. His recommendations were specific, prioritized, and immediately actionable."

[Name]

[Title], [Company]

"We'd been throwing budget at the wrong problems for months. Thomas cut through the noise and gave us a focused plan that actually moved the needle."

[Name]

[Title], [Company]