Writing

Longer explorations of the ideas behind my work.

Data Is Killing Your Marketing

Over-reliance on data to inform marketing has created inaccurate, uninspired results. Let's return to the craft.

Signaling is the most important, yet misunderstood and misapplied concept in social psychology. Here's how to do it right.

Marketing fails because most teams aren't honest about the market, themselves, and office politics. Confront each to be the most effective team.