Services

A focused examination of where your marketing is signaling the wrong things, where friction is killing conversion, and which strategic choices have been quietly avoided. I work from how people actually make decisions — not how funnel diagrams assume they do. You'll get a prioritized blueprint with specific findings, sequenced recommendations, and enough detail that you or your team can act on it immediately.

Now that you know what's broken, let's fix it. I build the system — funnel logic, lifecycle flows, activations — inside your existing tools, grounded in how your customers actually think and decide. Most funnels are mathematically sound but psychologically broken. I rebuild the parts that are costing you customers, hand you the keys, and document everything so your team can run it.

An ongoing thought partnership for founders and marketing leaders making hard strategic calls who want someone sharp in the room who isn't trying to stay in the room. I'll poke holes in your plan, call out lazy thinking, push you toward high-leverage work, and keep you honest about what your audience responds to. Helping you make the calls everybody else considers too politically risky.