Services
Most marketing doesn't fail from poor execution — it fails from avoided decisions: how you become distinctive, what you're signaling to buyers, and what not to do.
I work with SaaS founders and marketing leaders (roughly Series A–C, $1M–$30M) who want their marketing fundamentally improved, not just further optimized.
How This Works
Every engagement starts with a diagnosis. We'll talk through your issues, goals, and context to understand your problem before talking solutions.
- 01Free, 30 minutes
Diagnostic call
We talk through your issues, goals, and context — and whether your problem is one I can actually help with.
Book a diagnostic call - 022–3 weeks, fixed fee
The Diagnostic
A written diagnosis of your highest-leverage problems and a sequenced plan you can run.
- 03Ongoing
Build or advise
Depending on your situation, I either build the system or stay on as a longer-term advisor.
I examine your positioning, ad copy, site, funnel, and lifecycle against how buyers actually make decisions. You get a written Decision-Path Diagnosis: your 3–5 highest-leverage problems, the behavioral reason behind each, and a sequenced 90-day plan specific enough that you can execute it without me. Fixed fee, fixed timeline, yours to keep.
I rebuild the decision path — ad copy, landing pages, onboarding flows, lifecycle messaging, pricing-page logic — inside your existing tools, grounded in how your specific customers evaluate and choose. You get a working system, full documentation, and the keys.
Metrics we build toward: activation rate, trial-to-paid conversion, and net revenue retention.
I'm not a short-term growth hacker. The Sprint delivers a working system; the results compound over quarters through brand and lifecycle marketing.
An ongoing advisory relationship with someone who can afford to be honest because I don't have to play politics. I will pressure-test strategies, name assumptions, and hold the line on long-term brand decisions when short-term metrics tempt you off it. You make sharper calls, faster, with fewer expensive reversals.
How Pricing Works
Every engagement is fixed-fee and quoted after the diagnostic call — no hourly meters, no scope creep. Founding-client pricing is in effect through 2026.